VOZA

Protein products tend to shout. VOZA, a shelf-stable protein pudding built for and by culture, has 30 grams of protein and zero sugar, and founder Nolan Pitsenberger had one rule for talking about it: less is best.

We came on before the product had a face and built it from the ground up, designing the brand identity, the website, and packaging for its first two flavors. The identity does a lot with a little: a wordmark anchored by a slashed V, a palette of deep red, cool mint, and neon chartreuse, and a tagline that doubles as a promise, "It starts here."

The pouch came with strict rules. Flexographic printing meant every color had to earn its place across eight ink stations, and the front still had to land three numbers at a glance. We set the logo large and quiet in the background and let protein, sugar, and calories do the talking. On the back, a single QR code connects the people eating VOZA to the team making it, so new flavors and ingredient changes start with the community.

The website carries the same restraint across 15 desktop and mobile pages, from the shop and cart to recipes and a where-to-find-us page, handed off as a component-built Figma system for a headless Shopify build. Product photography is the next phase.