The Client

The Rockefeller Foundation

The Prompt

Design digital assets to visually address the themes and topics discussed in the Matter of Impact Article “Joining the Fight to Combat Crises”.

Background

While working at Ahoy, the team and I collaborated closely together to develop a visually captivating system for Matter of Impact, the online collection launched by the Rockefeller Foundation.

Response

The design features a unique blend of iconography and photography, carefully arranged in a structured and almost collage-like manner. This approach aims to enhance the storytelling experience by utilizing the power of visual communication.

Color plays a crucial role in this design system, as it helps evoke specific emotions and establish visual hierarchy. Each color is carefully chosen based on the SDG (Sustainable Development Goal) that corresponds to that particular article. The collage-like arrangement of elements creates an engaging visual rhythm, guiding the viewer's eye through the narrative. It allows for a juxtaposition of different perspectives and ideas, creating connections and fostering deeper understanding.

Iconography is employed as a powerful visual language to convey complex concepts and ideas in a simplified and universally understandable manner. Icons act as visual shortcuts, instantly communicating information and facilitating comprehension. By carefully designing and integrating icons into the visual system, the stories presented in Matter of Impact become more accessible and memorable.