The Client

The UNDP Sustainable Energy Hub

The Prompt

Develop a visual identity system including a logo, digital assets, and visual guide.

Background

The UNDP Sustainable Energy Hub is a network of partners that work alongside countries to build net-zero, people-centered societies driven by a just, sustainable energy transition. Through Ahoy Studios, I was tasked with creating a visual identity that would communicate the energy and cohesiveness needed to tackle to issues faced by this subsidiary of the UNDP.

Response

My design direction focused on this idea of an “energy wave”. These waves are formed in one centralized hub (the UNDP Sustainable Energy Hub) that then ripple out into the world and impact individuals from around the world. Paired alongside this wave, I used colors as a tool to emphasize the SDGs (Sustainable Development Goals) that this organization addresses.

Out of the logos presented in the initial design pitch, my visual system was one of the possibilities short-listed by the UNDP Sustainable Energy Hub. They eventually decided to go in another direction, however, I still feel that this is a strong design system.