The Client

Public Art Fund

The Prompt

Develop an invitation suite including a save-the-date email, a printed invitation with inserts, and other necessary digital assets.

Background

Public Art Fund transforms the streets of New York City and beyond with ambitious free exhibitions of international scope and impact that offer the public powerful experiences with art in the urban environment. Ahoy Studios has been designing the invitation suite for their annual benefit galas for almost ten years.

Response

This year’s gala theme focuses on a dark and romantic floral aesthetic highlighting textures, bright colors, and the idea of “overgrown” floral arrangements. My response was to create a spinning, cut-out disk to communicate the sense of movement in a flower pattern. Accompanying the circular invitation is an envelope that blossoms open to reveal the inner content.