The Client

Euro Style

The Prompt

To lead and develop digital marketing campaigns with a focus on emails and align them seamlessly with marketing and sales objectives

Background

Eurø Style, a premier B2B furniture retailer rooted in the heart of San Rafael, California—was the canvas for my most transformative marketing and design ventures. My journey with Eurø Style wasn't just about sprinkling creativity; it was about pioneering a B2B-centric brand narrative that resonated with giants like Pottery Barn, CB2, and Wayfair. Every campaign I crafted was meticulously strategized, always staying ten steps ahead, ensuring our voice was not just heard, but echoed in the industry.

Response

Behind every strategy lay extensive testing and laser-focused customer segmentation, ensuring every message hit its mark with precision. But it wasn’t just about words. My commitment to leveraging evocative photography and crystalline messaging translated to campaigns that didn’t just communicate—they captivated.

But the storytelling didn’t stop there. I steered Eurø Style into the realm of video, creating engaging content for social media and client retention. These visual tales didn't just spotlight our novel product lineup; they empowered our clients to bridge a deeper connection with their end users.

These efforts resulted cumulatively in a 20% increase in customer engagement and 10% growth in sales.