The Client

The Rockefeller Foundation

The Prompt

Design layout templates to be utilized for annual conference.

Background

The Rockefeller Foundation hosts many events throughout the year and requires vast amounts of documentation to assist the attendees. Ahoy Studios was called upon to develop the printed materials necessary for the annual Bellagio Conference attended by many world leaders in politics, activists, the arts, literature, and the like.

Response

When designing layouts and reports, I generally try to present two variations on a layout so that the client could have a sense of creative control while also not creating more redundant work for myself. In this case, I played on a theme of two shapes: a rhombus and a circle, to create two distinct looks with the same general layout.

These documents were utilized at an annual conference for the Rockefeller Foundation holds with world-renowned scientists, politicians, philanthropists, etc. all gathered to discuss global issues and solutions. I, therefore, wanted a clean and professional look that also made it easy for the attendees to easily ascertain relevant information.