The Client

Euro Style

The Prompt

Design materials for clients and events adhering to cohesive brand visuals.

Background

Euro Style specializes in B2B contemporary furniture design with a Scandinavian twist. Their furniture designs focus on minimalist and contemporary interior design practices reminiscent of early 20th-century Nordic design practices.

Reponse

To understand their branding strategy, I developed a profile of Euro Style‘s brand personality taking into account the products, market, and price positioning that Euro Style had developed for itself over the years. I spearheaded a brand conscious for the team that focused not only on the quality of products but the customer service team that made Euro Style different from other furniture designers.

Euro Style tasked me to make a variety of visual designs for their marketing and branding events either for repeat clients or for annual tradeshows. These products ranged from printed marketing materials, wall décals, company swag to strategizing a social media presence.